Vision
Inspiring great communicators.
Mission
IABC/BC connects communicators to people, programs and services that inspire their careers and enhance the credibility of the profession.
Positioning Statement
Inspiring great communicators.
Chapter long-term focus (2006-2009)
Live the IABC/BC brand identity and experience.
The IABC/BC brand is defined as:
- Inclusive (we welcome professionals at all career levels and across all sectors)
- Fun (we like to socialize and value networking)
- Professional (celebrating excellence)
- Service-oriented (how can we help you?)
- Connected (who or what resources can we hook you up with to help you?)
- Global (we celebrate being part of a worldwide community)
- Welcoming (we know a smile and a handshake go a long way)
IABC/BC's goals for 2008-09
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Raise the chapter's profile and make it the association of choice for communicators.
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Diversify revenue streams to maintain our sound financial position in future years.
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Focus on member retention with the aim to increase it from 81 per cent last year to 85 per cent.
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Increase the profile of the Bronze Quill awards to attract more entries.
IABC/BC Financials up to June 30, 2008
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