Ron Shewchuk says this is the third time he has seen an economic downturn during his communications career. Today he shared some lessons from the past and ideas for the present at the IABC/BC Sun Speakers Series lunch at Steamworks in downtown Vancouver, BC, Canada.

“When you are communicating change, it’s not just your employees – it’s also their families and clients and community,” Ron told us. “You’ve got to tell real, human stories of change.”